Culture Change

We are at a crossroads when it comes to how our society addresses mental health. We know that one in five of our citizens has a diagnosable mental health condition and that more Americans are expected to die this year by suicide than in car accidents. While many of us are comfortable acknowledging publicly our physical suffering, for which we almost always seek help, many more of us privately experience mental suffering, for which we almost never reach out.

The Campaign to Change Direction

The goal of the Campaign to Change Direction is to change the culture of mental health so that all of those in need receive the care and support they deserve. The Campaign encourages everyone to pay attention to their emotional wellbeing – and it reminds us that our emotional well-being is just as important as our physical well-being. We provide the tools, the Five Signs of Emotional Suffering and the Healthy Habits of Emotional Wellbeing, so that we all have a common language to identify when someone is suffering and how we can stay emotionally healthy.

A Week to Change Direction

A Week to Change Direction is a virtual, global event during which we all take the opportunity to prioritize our mental health. Individuals and organizations share what they did for themselves and for loved ones, coworkers, neighbors, and communities to protect and encourage everyone’s emotional wellness.

Because of the COVID-19 pandemic,  it is a virtual event, that everyone participates from the safety of your home.  This year it took place during one week of Mental Health Awareness Month, May 10th-16th

320 Changes Direction

The idea for 320 was born out of Talinda Bennington’s personal experience and the recognition that we can do better to address the needs of those who are suffering with mental health concerns and addiction. We need to streamline access to the help that IS available. And we need to change the culture of mental health so that those in need – and their family members – are able to speak openly about their struggles so that they can seek the care they deserve.

Change Direction Initiatives

Throughout the last 6 years, Change Direction has launched new initiatives to change the culture of mental health by reaching all aspects of our society.